living resume
Education
2025
M.A. Specialized Journalism
University of Southern California (USC)
Areas of Focus: Multi-media Writing & Production, Audio/Podcast, Media Innovation, Critical Media Consumption & Production, Long-form Narrative, Media Literacy, News Editing, Digital Design & Development, Audio & Video Editing
2020
B.A. Communication Studies
Loyola University Chicago (LUC)
Minor Women & Gender Studies
Areas of Focus: Digital Media, Film & Entertainment Media, Social Change & Advocacy, Gender & Communication, Multi-Media Writing, Academic & Theoretical Writing, Political Communication, Media Rhetoric, Media Ethics, Media Literacy
PROFESSSIONAL
EXPERIENCE
Media Assistant x Website Designer
Critical Media Project | Los Angeles, CA | 2024-Present
Refreshed organization's branding and digital SOPs. Spearheaded social media audit, built and implemented new social media and digital marketing marketing strategy, and passed social media production and management off to new team lead. Strategic, gradual redesign of CMP website pages to update visual appeal, optimize UX and SEO, and enhance relationship with visitors. Designed and developed multi-module curriculum package for web publication. Provide on-call trouble shooting, editing and updates as needed.
Digital Marketing & Content Production Specialist
Self-employed Contractor x Consultant | Los Angeles, CA | 2021-Present
Market research & digital marketing strategies for small businesses and entrepreneurs. Keyword research and SEO & SMO implementation across digital channels. Social media content creation & community management. Develop brand kits and guidelines with fonts, color pallets & design elements for cross-platform use. KPI & Data analytics tracking & reporting. Web design, development, optimization & maintenance.
Assistant Account Executive (VIP/Event/Press)
Chasen Creative Media | Beverly Hills, CA | 2022
Managed press relations for 3 accounts, increasing organic media opportunities & placements across digital, print, social and visual outlets by over 50% in 2 months. Assisted the planning & execution of all initiatives on VIP, influencer & event marketing team across, including 360-product activations, VIP gifting, influencer partnerships, promotional events, and more. Tracked & reported social analytics, campaign KPIs & client ROI for all paid & organic brand presence, while restructuring the agency’s social media presence to increase activity & engagement by nearly 70%.
Account Manager (Press/Social Media)
RAGDOLL PR | Manhattan Beach | 2022
Directed the earned media strategy for 10 accounts across Fashion, Beauty & Lifestyle sectors, while managing account team efforts to maximize client exposure. Implemented new strategies for media outreach, earned media placements, editor relationships and networking, influencer partnerships, social media marketing & PR coordination across accounts. Offered branding, marketing and PR consultation for developing brands.
Marketing Manager x Lead Stylist
La Soie Bridal | Venice, CA | 2020-2022
Implemented marketing, branding & public relation strategies across platforms. Managed all marketing initiatives & assets including website, social media accounts, SEO, community & influencer partnerships, paid advertising, and editorial opportunities. Developed & maintained relationships with designers, industry professionals, influencers, VIP clientele & local vendors. Organically increased brand's Instagram following & engagement rates by 75% over 5 months, contributing to 50% increase in sales leads from overall social and digital marketing strategy.
Media x PR Coordinator
Wanderkit | Chicago, IL (Remote/Hybrid) | 2019-2020
Conducted outreach and maintained relations partners, nonprofits, local organizations and travel ambassadors. Promoted brand identity and events through partner outreach, pitch development and social media campaigning to increase application downloads and user involvement. Contributed to the planning, promotion and execution of WanderKit events in Chicago. Represented the travel start-up in all digital & Chicago-based publicity initiatives, including digital marketing campaigns, pitch design & community-based events leading to application downloads & user involvement. Developed & managed relationships with business partners, nonprofits, local organizations & travel ambassadors.
Intern
Grey Talent Group | Chicago, IL | 2020
Assisted agents in scheduling, reading on-tape, editing talent self-tapes and maintaining clerical duties. Managed calendar for talent self-tapes, auditions, call-backs and agent meetings. Edited self-tapes, read for on-tape auditions, editing talent self-tapes, participated in new talent reviews, and maintained clerical duties and office organization. Created preliminary talent submission lists for new scripts and pilots. Monitored the digital presence of talent to ensure and optimize marketability. Learned the ropes of a fast-paced office, and the workings of entertainment and talent representation.
Production Intern
Skylark Creative | London, UK | 2019
Led the keyword research for the SEO of client websites & the agency’s internal redesign. Meticulously tested webpages through levels of development ensuring UX/UI, links and copy were ready for clients or publication. While assisting in the search optimization of site copy and integration of keywords, I proved my skill in strategic writing & became the first intern to write copy for live publication.
Technical Skills
Social Media Strategy, Content Creation & Management, Community Management, Branding, Web Design & Development, CSS, HTML, CMS, Copy Writing & Editing, Graphic Design, Long & Short-form Writing, Digital Marketing, SEO, KPI Tracking & Analysis, Multi-media Production, Research & Reporting, Interviewing, Fact-checking & verification, OSINT Reporting, Audio Production & Editing, Video Production & Editing, Textual & Editorial Editing, AP Style writing & editing, Investigative Reporting, Reporting on Sensitive Topics.
interests & expertise
Media Ethics, Digital Media Innovation, Media Literacy, Women & Gender Issues, Sex & Sexuality, Social Impact Communication, History, Performing Arts, Narrative Nonfiction, Research, Education.