What is a Skeptical Journalist?

A skeptical journalist is many things.

In fact, a multi-faceted approach to journalism as a public service is what makes such a journalist 'skeptical.' They think critically about all information received and shared. They prioritize diverse perspectives and consider the impact of each throughout the journalistic process. There is intention behind the information they look for and receive, and still, as they decide what to share in the final package of carefully, or skeptically, processed in- and- output. This involves contemplating various motives from sources, and the cognitive frames of an individual on the other side. The skeptical journalist balances influence from all directions, grounded by the ethics and integrity their skepticism provides.

Beyond solid reporting, a skeptical journalist must scrutinize elements like word choice, style, platform, and audience's level of critical thinking. And this is the top-level.

In a professional context, questioning the norms and routines of journalism, media, and entertainment is essential. While acknowledging the importance of standards and ethics, a skeptical journalist recognizes that these systems may carry biases and limitations lingering from times passed. Tradition is everywhere, especially within institutions like mass media. But consistent evaluation of these systems and their impact on individual and collective work is crucial for serving society effectively as journalists.

The evaluation of existing processes will always be important because ethical standards and guidelines for media organizations and individuals are crucial to the integrity of the press. Though some traditions and norms of may not align with the current societal landscape, a skeptical journalist will adopt a critical lens to process the industry's impact and challenge those within it to make change when necessary. This is relevant today as the industry continues to grapple with a historic lack of diversity, and therefore, perspective. The skeptical journalist should not only consider the viewpoints and experience of those underserved but advocate for those voices to be amplified and included in the media landscape. This new, critical approach to working particularly in news media can support the proactive skepticism of a journalist. The skeptical approach is developed through evergreen knowledge of media dynamics, and where a journalist fits in most ethically.

Modern journalism requires more critical "skepticism" each year, as digital algorithms and rapidly evolving technology open new doors for deception and fictitious 'journalism.' Algorithms are pervasive across hardware and software, influencing-or controlling— the content their users see, and therefore altering the messaging an individual receives on their screen. Many of these users do not know how the content came to them, and many of the rest don't care to think more critically about the machine of information. The skeptical journalist is wary of algorithms across platforms and their capability to spread unchecked content from bad actors, or un-skeptical creators. Misinformation, biased content, persuasive tactics, lack of regulation, and political polarization contribute to the rising challenges. And algorithms that feed off shock value, catered content and echo-chamber pathways let each of these elements thrive.

Now, the skeptical journalist has found another growing threat to consider: The expansion of Machine Learning/Language Learning Models, Al, VR, deep-fakes and more. In this landscape, media literacy advocacy becomes more essential than ever before. Specializing in media literacy advocacy, I focus on advancing approaches to modern media through consideration of the greater digital landscape, ethics, integrity, intersectional inclusivity and social good in mind, always. My commitment extends beyond scholarship and analysis, as I continue implementing intentional communication within my work in entertainment, marketing and information media. My goal is to grow in my advocacy for ethical media practices, media literacy and one of our most important skills as journalists and consumers alike, critical thinking.